Brand identity redesign for the Spanish clothing brand Voladora, designed at Siroko Studio.

The project stemmed from the need to support the brand’s natural evolution, building a more mature and coherent identity aligned with its core values. We developed a completely new visual system that translates Voladora’s universe into a solid and recognizable graphic language.

The identity is inspired by a Mediterranean way of life: calm, conscious, and slow-paced, with a focus on everyday moments and small details. Through a sensitive and carefully crafted aesthetic, the brand conveys a romanticized vision of the ordinary, highlighting the value of time, stillness, and present-moment enjoyment.

The result is a consistent and versatile identity, designed to grow alongside Voladora and to emotionally connect with a community that shares this way of living and understanding the world.