Graphic identity and campaign for Espacio Zity 2025, the main concert venue of Zaragoza’s Fiestas del Pilar. Project developed at Siroko Studio in collaboration with El Señor Wom.

The brief focused on designing the visual identity and its applications for the 2025 edition of Espacio Zity, one of the city’s largest cultural and music events. Building on the established foundations of the Zity brand, the challenge was to update its visual language and adapt it to a new edition while preserving its strong recognizability and visual impact.

The result is a versatile, energetic and cohesive visual system with a contemporary feel, designed to perform in a high-visibility, large-scale context and to enhance the musical and festive experience of Espacio Zity during the festivities.